Our Values — Faculty of Business and Tourism
VALUES

Our Values

The principles underlying the faculty's mission and strategy — the foundation of our culture of learning, research, and growth

Quality

Building professional talent that meets today's labor-market demands through quality, practice-oriented education.

Academic Integrity

Upholding openness, fairness, and academic values in teaching and research — the foundation of the faculty's culture.

Innovation

Embedding digitalization, innovative educational technologies, artificial intelligence, and smart-learning approaches into the learning process.

Partnership

Developing effective cooperation with employers, regional enterprises, and international universities.

Sustainability

Contributing to the region's sustainable development by embedding ESG principles and green-economy directions into education and research.

Leadership

Creating an educational environment focused on developing students' entrepreneurial, leadership, and decision-making skills.

"Openness, active participation, and creativity are the key principles for fully developing every student's abilities and potential"
Dean of the Faculty of Business and Tourism