To train professional specialists who can respond to the modern needs of society and the economy, think innovatively, make management decisions and follow the principles of sustainable development.
To become an innovative academic centre in business, management and tourism, recognised nationally and internationally, that effectively integrates education, science and industry.
Aligning educational programmes with international standards
Increasing the share of practice-oriented learning
Integrating ESG, the green economy and sustainable development into teaching
Expanding academic mobility and international partnerships
Improving the quality of research publications and projects
Developing digital learning platforms and smart-learning technologies
Strengthening cooperation with employers
Developing students’ entrepreneurial and leadership skills
Supporting innovative projects in tourism and services